Wisconsin Agriculture & the Great River Road

Discover some of the Midwest’s most picturesque landscapes along this National Scenic Byway, tracing the course of the mighty Mississippi River with sights of towering rock cliffs. Hear how the road was once a vital trade corridor as we wind through verdant forests, rolling bluffs, and charming river towns. You may also see a variety of wildlife, including bald eagles soaring above and white-tailed deer grazing in the grass.

Observe how award-winning Gouda is crafted using traditional Dutch cheesemaking techniques that Marieke learned from her homeland, the Netherlands. Hear how they use milk from their local farm and visit the aging rooms, where wheels of cheese develop their flavors. Then, taste it for yourself or purchase some to go!

Discover the advantages of modern dairy farming at Heiman Holsteins with their state-of-the-art rotary parlor, which milks 40 cows at once, and a labor-saving robot. See how these innovations streamline the milking process without compromising animal comfort.

Travel through Wisconsin’s beautiful Chippewa Valley on a private trolley tour, expertly curated to showcase the area’s rich history. Enjoy views of the Chippewa River, which once served as the powerhouse for Eau Claire’s booming lumber production in the late 1800s. We visit Hobbs Landing to hear how lumbermen once maneuvered logs into the lake, walk across the historic High Bridge, discover the life of a lumberjack at Carson Park, hear about turn-of-the-century industrial factories, venture into lush forests, and more.

Become immersed in 156 years of beer brewing tradition and six generations of Leinenkugel family history! Our Legacy Brewery Tour begins in Leinie Lodge, where we browse historical photos and vintage brewing equipment before our exploration of the grounds. An expert guide details the various stages, from grain selection to fermentation and aging, as we uncover the craftsmanship behind each brew. Enjoy four award-winning beer samples, then take time to shop for souvenirs or relax on the patio overlooking Duncan Creek.